Although I am a student of the social sciences, people around me might have notice that I am not talking much about the coming 2010 elections. Why? First, I honestly think that much have been said about it, thereby losing my enthusiasm to talk about it. Second, I am lazy to talk about it because I feel like I have too much to say about it.
But here I am now. In a few minutes, you're about to read what my views about the coming elections are. Not views actually, but rants. Haha, just kidding. Okay, seriously now, not about my holistic view of it, but about the advertisements and campaigning strategies of the candidates for national positions. Let's start with the man with the billion-peso worth of ads.
I am sick of Manny Villar's "Nakaligo ka na ba sa dagat ng basura..." song. Though I admit that I am singing it sometimes, it is only because people around me are singing it also. LSS much. Even my little cousins know how to sing it. I think it is the most notable ad of Manny Villar. The message is catchy, the melodies are easy to sing with, and ofcourse the lyrics itself is being flash when the ad is being shown. Eventhough his "Akala Mo" ad is somehow catchy also, nothing beats the "Basura" ad. But, "sige na Villar, ikaw na ang mahirap." So what? Sure what he is trying to say is "you need to be one to know one". But in reality, it is not applicable all the time. And hello, how much is his net worth again?
So let's then talk about Manny Villar's runningmate, Loren Legarda. I don't actually remember her ads, so I am not gonna talk about it. Instead, I'm gonna talk about her recent guesting on Wowowee. (She also visited Bahay ni Kuya/Pinoy Big Brother Double Up, though I didn't catch it.) Anyway, Loren celebrated her birthday on Wowowee by giving money and computer to some audiences and their school. What pissed me off was one of the statement she mentioned at the start of the show. After greeting some people, the hosts Mariel Rodriguez and Valerie Concepcion asked her to also greet the TFC subscriber. Then Loren said something like, "Oh, worldwide pala tayo?" And I was like, "Duh, you don't know?"
I am still waiting of the campaigning strategies of Edu Manzano, a rival of Loren Legarda on the Vice-Presidential seat. After the announcement last year that he will be the runningmate of Gibo Teodoro, not much is heard about him. Except the alleged break-up between him and his girlfriend, Pinky Webb. Gibo Teodoro's latest ad is the one with the airplane. If the sub-ideas of that ad will be studied, it will not pass my standard. Well, if the next President is the pilot, then the citizens are the passengers, contributing nothing to the take-off of the plane. Which is not appealing to me, because I believe every citizen has to do his/her part for the country to become successful.
Though I haven't seen any solo TV ad of Bayani Fernando, Dick Gordon made my cousin LSS to Silent Night.
Noynoy Aquino for me has not yet found the perfect ad for him that will make people go gaga over. His latest has his nephew Baby James Yam on the last scene saying "Noynoy". His runningmate Mar Roxas, on the other hand, has not been innovative on his ads. His pre-Noynoy-affairs ads feature the famous "padyak" ads. His latest ads today is back on his Mr.Palengke kinda thing.
Finally, Erap Estrada-Jejomar Binay tandem has not yet appeared together on the ads also. Well, I am looking forward on how their tandem will carry on the campaigning. It's because I just don't guess where their personalities/visions intersect.
At the end of the day, the ads are not the only deciding factor of a person to vote for a certain candidate. However, the ads do affect how people view the candidates.
