Huling El Bimbo - Mcdo Commercial

Art Studies 2 Midterms Exam Bonus Question: What is your favorite work of art--it may be visual, musical, a play, a film, etc.--and why? 

Here's my answer:

            First love. A boy meets girl. Boy fell inlove for the  first time with a girl. The girl felt likewise. Years passed by. Boy and girl saw each other again. Boy and girl ended up together. A very familiar topic. A subject of many forms. A same-old story.

            My favorite work of art also have first love as its main topic. But it does not go like what is mentioned above. A boy meets girl in the fast food. Boy fell inlove for the  first time with a girl. The girl felt likewise. Years passed by. Boy and girl saw each other again at the same fast food where they first met. Boy and girl ended up together. Yes, the boy and girl did not end up together. The girl was already married, with a kid. Hmmm, having some guesses now?

            The “First Love” commercial of McDonald's is one of my favorites. Released only this year, it used the song “Ang Huling El Bimbo” by Eraserheads that perfectly fit the subject of the commercial. I am not a fan of the fast food, I honestly prefer its greatest rival, but I fell inlove with this commercial the very first time I saw it. The advertisement is made by DDB Philippines ad agency, and directed by Stephen Ngo.

            I love how this advertisement presented the concept of first love in a non-conventional way, preserving the heartwarming message of the ad. The advertisement is fast-paced, yet you can clearly understand what it is all about. As mentioned earlier, it uses a popular song that depicted the same message, and thus, easy to sing with, giving the advertisement a “familiar” touch.

            Other art device that I love most in this advertisement is the way that the main characters are on the same spot they used to sit on when they were young, yet you can see that there are changes on the location from the 1980s to the present. Another common art device used in this ad is the instant transformation of the characters from being children to adults. I also love how this commercial uses narration instead of conversations between characters, which I think is a perfect device for this commercial.

            Can't find any other words to best describe why I love this work of art. Basta, I just so love everything about this commercial-- the story, the background music, the artistic devices, and ofcourse, that cute lead actor. ☺☺☺